Whether you are looking to launch your online business or to handle an already existing and doomed website, there are some general rules that you must take in account.
Web 3.0
Gear up for lethal and uncompromising online world. Success and failure are closely related to user experience and message available for them on your website. World Wide Web is a fast and dynamic place to survive in. Do not try to mix it up with any other simple and traditional advertising medium. It is an electronic medium which requires eye catching experiences and fast transitions to captivate customers and convert prospects into clients. Perhaps, the internet requires altogether different and a well worked out approach to adopt as far as marketing is considered. You have to provide users a richer experience for them to stay on course with your philosophy. And perhaps you have to create the need for them to listen to your message.
Web 3.0
Gear up for lethal and uncompromising online world. Success and failure are closely related to user experience and message available for them on your website. World Wide Web is a fast and dynamic place to survive in. Do not try to mix it up with any other simple and traditional advertising medium. It is an electronic medium which requires eye catching experiences and fast transitions to captivate customers and convert prospects into clients. Perhaps, the internet requires altogether different and a well worked out approach to adopt as far as marketing is considered. You have to provide users a richer experience for them to stay on course with your philosophy. And perhaps you have to create the need for them to listen to your message.
SWOT is your SWAT.
Position your online presence against other competitors. Spend some time doing some work on your newly established list of competitors. Analyze each site, content and and their target audience. Any special medium or user rich experience they are providing on their website to captivate their users, etc.
Internet business plan is pivotal for your success. Before starting on the project, measurable goals and objectives should be set for the website. This may seem obvious in a bird's eye view, but it has been observed that ultimate planning is not available for most of the internet websites and projects.
Rent-An-Email List to become a Spammer.
There is a difference between emailing and spamming. Once you start working on the rented email lists, you can be sure of yourself to be thrown into the list of spammers. It is always better to build your own email lists rather than renting ones. And YES! frequency of email messages matter. Isn't it a good idea to let your subscribers know about the frequency of email exchanges between you and them? Relevancy plays a very important role in keeping your audience intact. Keep your email content relevant to your audience.
Position your online presence against other competitors. Spend some time doing some work on your newly established list of competitors. Analyze each site, content and and their target audience. Any special medium or user rich experience they are providing on their website to captivate their users, etc.
Internet business plan is pivotal for your success. Before starting on the project, measurable goals and objectives should be set for the website. This may seem obvious in a bird's eye view, but it has been observed that ultimate planning is not available for most of the internet websites and projects.
Rent-An-Email List to become a Spammer.
There is a difference between emailing and spamming. Once you start working on the rented email lists, you can be sure of yourself to be thrown into the list of spammers. It is always better to build your own email lists rather than renting ones. And YES! frequency of email messages matter. Isn't it a good idea to let your subscribers know about the frequency of email exchanges between you and them? Relevancy plays a very important role in keeping your audience intact. Keep your email content relevant to your audience.
Although it is clear that internet is not a traditional communication medium, but there is a connection between online and offline activities. If you find that your online activities are not synchronized with your offline activities as far as advertising, marketing and campaigning is concerned, you may find yourself strangled in a variety of ways. People advertise online about their radio appearances. Companies post success stories about their road shows. You have to do the same. You are trying to create an audience for your online presence, you have to tell them that you are as social in your daily life as you are on your website. Remember; original always sells!!
Make your site an information resource for its target audience. Becoming a trusted resource of high quality information for your devoted followers or stumblers is of tremendous value to your online presence, in addition, it can help win your website free press and word-of-mouth/mouse.
Usability and eye catching experiences are key factors in converting stumblers into your subscribers. You need to always have your focus on getting real people to subscribe to your website. Real people not figures (fake fan page likes, twitter followings without followers) are essential for your survival. Sometimes it may take an extra slide in window to capture a stumbler.
Importantly, you need to assess the value of your investments and ROI. Just for an example slide in window accessible here may cost you $1, but it has the potential of creating faithful subscribers which will provide you value of more than 500% in the future. Critical and analytical decision making is a key factor in continued online success.
Furthermore, you need to understand that being jack of all trades does not serve the purpose some time. It really does not matter if you are just like me - a technology professional with 10 years of experience, an ex-banker, a local business man and a successful 5 star BPO professional. You will have need to outsource some specific tasks to the right person. Vworker.com and Odesk.com are top online resources to get your job done beautifully by top online professionals.
In the end, I will reiterate the fact that create a simple and effective message delivery system and do not forget to promote your website. Does not matter if you chose Adsense or local newspaper for your future campaigns, make sure that you are sending clear messages inline with your marketing and website objectives.
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