This is an interesting question.
What is SEO all about?
As SEO is an abbreviation of Search Engine Optimization, it can generally be defined as a set of strategies to rank applied to any website to get high search engine rankings.
Allow me to give you a base to start your research to further elaborate SEO. There are no defined strategies to pull out an answer to this question. Everyone has got certain tricks to hide under his sleeves to get some results. But not everyone gets to the top.
This myth can be solved through considering the following 10 points. Therefore, while SEO directly deals with search engine rankings, you may find it challenging to optimize your website in a proper way so that it is displayed at top of search results. However, following tips can get you started in a better way about understanding SEO.
1- Search engines have become intelligent over the period of last 10 years. People working behind them are constantly working on the techniques to bring more relevant content to the user.
Therefore, do not get too much excited about keyword optimization. A little attention will suffice.
2- Search engines do not like autopilots.
So, your page rankings may fall tumbling down once you start using copied content extensively into your website.
3- Search engines are not a great fan of paid link directories.
You can already imagine what impact a paid listing can have on your search rankings.
4- Everyone loves social media. Search engines are not an exception!
Search engines love viral content. Therefore, any SEO strategy today without Social media focus is a dead fish in a pond of sharks.
5- Readability
You have published your article/content on internet for people to read it. Better the readability of your website, better it is going to perform on search engines.
6- Navigation
If your website navigation resembles a maze, immediately revise your navigation to get it more simple for users to access it. It is a critical part of any modern SEO strategy now a days.
7- Comparison
Identify your target websites at the start of your strategy. And make sure that you try to get the same level of optimization as a few of your competitors.
8- Do not worry about Sandbox.
There is no sandbox in the SEO world.
9- Avoid Wikipedia or Yahoo Answers as linking partners
Emphasize on high quality websites other than Wikipedia and Yahoo Answers. If you find any high quality website setting a nofollow tag with its outbound link, immediately rule it out of your SEO campaign. You will have “ZERO” benefit from nofollow tag on that website.
10- Patientce, my friend is a virtue
Last but not the least, patience is a virtue. Optimize your website to the best of your knowledge and wait for the results.
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